Making Proper Use Of Your Real Estate
If you remember the game Monopoly you learn how to monetize your property, your real estate, by loading them up with houses. And if one of your opponents happens to land on your property, you want it to be as profitable as you can make it, isn’t that right? So this brings us to some of your other real estate (websites, blogs, pdfs) and lets see if you’re getting the most out of it.
Do you know what’s on your pages? Your 404 error pages, download pages, first AR message after a sale and the last pages of your products/pdfs? That is prime property for easy profit.
404 Error Page
This is a page we all forget about but it is the page someone will arrive at when they are trying to get to a page on your site that is not there. It does not exist! Go ahead, check your stats – you probably have had lots of traffic landing on your 404 page. Don’t say it to loud but it might even be the page that is getting the most traffic!
Why don’t you create a page on your website that can become your 404 page. When someone gets to that page you could put on something about it actually being the 404 page they have reached. Then you will want to redirect them ( because they don’t want to stay there), so then you can send them to another one of your products or an affiliate product. Also, you could use the page to put up an opt-in freebie to help increase your list size.
Opt-in Download
After you get a subscriber to sign up for your opt-in freebie, they are then sent to a download page. Why don’t you put a small promotion on that page along with the download link for that free product?
Download Page After A Sale
Also known as a One Time Offer or OTO. This is similar as above but it can be more effective because they have bought from you and they are not looking for a freebie. It could be a special offer just for those buyers. And don’t just put some old product offer on the download page, pick something that will compliment the product you just sold them. How to videos or the transcript from a video or MP3.
First AR Message
Since you will need to set up your first email message that goes out automatically when someone has opted in to your list, you could use that space to thank them, give them the download link again and to also offer a short promotion. Nothing heavy, after all they did just buy from you and you don’t want to be pushy, just make it a soft sell.
Your Products
If you are sending out a product pdf or video, this is an excellent place to add a promotion at the end. They have finished and are ready to leave, so you can direct them where they go by giving them a short pre-sell message and a link. Be sure to make it a product that ties into the current product they have.
You will find that some people might consider using all these pages to promote as too much. If you feel that way, try just adding a couple of these suggestions and see how it goes from there. Chances are they will not work in every situation and it just might depend on your niche, but you should at least make a conscious decision and don’t leave money on the table if you don’t have to.
Twitter: mikepaetzold
says:
No all of that real estate is valuable especially the 404 pages. Use them all.
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The 404 page is the most forgotten page to monetize – at least it is for me. I’ll make a point to change that. Great reminder
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Great analogy, Andre, comparing Monopoly spaces to one’s virtual real estate – that makes it clearer in people’s minds than any other explanation I’ve seen – kudos!
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