How Important Is Your Customer To Your Business

As a prospective customer decides whether to buy your product, that can be an emotional decision. Most of the time they think they are buying something just because they need it, but they are buying the feeling that ownership gives them. The acronym for this process used by the Internet is “WIIFM,” or “What’s In It For ME?” and that is 100% emotional.

Once you find the magic formula with your sales letters and emails, you will have buyers. This can usually be prepared as a list of benefits for buying, but it can also be delivered with the tone of your sales copy. You have to be believable and honest in those sales letters or you will be “clicked off” in a few seconds. That may be one technique you have to master, It is not the most important one.

What you really want is to be perfect in order to generate sales and make your customers feel like they are part of your business is the tone and feeling of your sales copy. You have to make that sales copy feel like you are writing for one person only even though it may seem like you are writing to a generic mass of strangers. If you feel like that is not something you can do, just try writing what you want to say like you are writing to your best friend or even your mother.

One way you can educate yourself is by checking out the tone of most of the websites you read, especially the ones from your competition and those even published by recognized gurus. And remember the ones that made you want to buy or to keep reading further and further down that sales page.

You are trying to find that emotional appeal that their sales copy had that stimulated you. Once you have found that successful approach, look at it again and you will not be surprised when those subliminal techniques become clearer to you. If you keep reading the sales page you may eventually see why you were tempted to buy. It won’t matter if you actually bought it or not. It will just be enough to know that you were tempted.

Most of the marketers write as if they were talking “at” someone, instead of “to” them and they can lose a large part of their customers because of that tone. This is where they forget they have one customer and they start “talking” to the masses instead of the one reading their sales page.

You must pay attention with your marketing copy to every word and every sentence to make sure you deliver the passionate response you want with your viewers. As you get more of your personality into your writing this will be accomplished. When you read other sales pages from some other marketers be sure to note how many are without personality and instead, cold and impersonal. It should not be hard to be friendly and to write passionate, riveting sales copy. Remember, all selling and buying is emotional.

When you show that your sales copy and emails concern solutions to problems your customer is interested in, you can make your sales copy personal by admitting that even you have experienced the same problem many times. Now you want to add some details about the problem and how it affected your business or your life. And for sure don’t be afraid to admit failure, frustration or self doubt.

As you do that, you begin to establish a bond with your customer and that will create loyalty and a sense of belonging. Then when you are writing with that thought in mind just pretend that you are having a cup of coffee with that customer. Then talk about how your product or service solved your problem and made your life easier. Those benefits could be listed as useable tools that your customer needs, including showing how their life will be easier.

Just keep it real and you will be successful. If you find yourself needing a reminder of what not to do, just stay up late and watch those infomercials on late-night TV. You bet that late night high-pressure hype might work on sleepy viewers, but it could be death to an online marketer.

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