Yesterday I started talking about product launches and how we needed to step back and take another look before we buy.
I am not against product launches or product producers. I give them credit. I wish I had had the idea to come up with the product. They have obviously identified a market with a problem and have come up with a solution.
I only ask this question because I have to ask myself before I consider if I am ready to buy the next big thing. I have been in your shoes, wanting to buy everything that comes out. Sometimes I did but lately…
That is good if you just like to be out front in purchasing everything that comes out. Maybe you just like to collect things. Or better yet maybe you just have deep pockets and it’s okay if you spend money as things come out.
My new approach is to pick out a new product I like, maybe even the bonuses might be good. I want to study it thoroughly and give it a try. I want to use it, hopefully make some money and then when the next big item comes out I will have some profits to spend on it.
Now, I am not saying that this will work for everyone or work every time. There comes a point when you see something that you want and nothing is going to stop you from getting it.
But, if we just think about it a little we may be able to make use of the prior product that we bought or at least evaluate just what is our plan for what we want to do.
But, this is not a bash at the Big Product Launchers. I think they are coming out with excellent products to help us all. But, for those of us not making all the big bucks yet, let’s be prudent. Lets get what we need, not what we want.
We want the big guys to sit up and take notice of us. Do you really need that next big product? Because one day we they may want to JV with us and want access to our big list. Maybe we might be their competition.
Wow, That would be a turn of events. But, maybe they will just be proud of us. Yes proud because they gave us the tools to make it and we did.
January 29th, 2009 at 8:15 pm
Andre,
You raised quite some questions in your post. Sometimes dreams comes true…
Fred
Fred Lotgering´s last blog post..Niche Marketing – Niche Trends For 2009!
January 29th, 2009 at 9:55 pm
Andre,
As fast as the new products come out nowadays, I can’t even keep up with it all let alone how anyone could even be able to purchase product after product and be able to study them and implement them.
This all takes time and I think you have the right approach.
Check as many out as you would like, but try to focus on one that fits into your business plan and purchase that one product and implement it.
Study the results, make some changes and take the time to try and improve upon those results and when you have it performing the way that you want it to and you feel that it is at a point where you don’t have to put as much time and energy into this part of your business, then you can move on to another product and do the same with it.
Thanks,
Brett McEllhiney
Brett McEllhiney´s last blog post..Build a Niche Marketing Business – Step 4: Find A Domain Name
January 29th, 2009 at 11:02 pm
Great post Andre!
I’ve heard some people say that close to 90% of the information products people buy never get used.
What a shame… If people followed the strategy you are recommending I am sure there would be a lot less products on their hard drive collecting digital dust…
By the way, one major shift I’ve noticed in my own buying decisions is looking for high quality products that come with rights (resell rights, MRR, and PLR).
In general, I am much more focused on buying and investing in products I am allowed to resell as opposed to products that are simply personal use only (don’t get me wrong, I still get a lot of personal use only products, but it’s a lot less than before and now I buy a lot more products with rights).
Jit Uppal
Jit Uppal´s last blog post..My New Favorite Free Keyword Research Tool
January 31st, 2009 at 6:34 am
Hi Andre!
You’ve made some really great points here! The two rulesd I use when considering the next big product are:
a) Will I use it within the next 90 days? (My drive is full of proucts I’ll use ’some day’ – now I only want products I know I’ll use immediately.
b) Can I get it at No Net Cost? In other words, are either resell rights or a great affiliate program offered for it? Once I evaluate the product, is there an easy way to make my investment back quickly?
Couple those with the points you’ve made and any marketer has a reasonable strategy for a growing arsenal of marketing tools without amassing a collection of cyber-dust collectors!
Doug Champigny´s last blog post..Professional Royalty-Free Audio Tracks and Sound Effects