As you try to understand and learn about how to make your own videos to promote your online business, the terms can get to be overwhelming. Especially for terms you are not familiar with. Dealing with all of the acronyms and jargon that has come about for all of the new or popular online processes or techniques can get to be confusing for just about anyone trying to understand online video.
Here is a collection of six basic video terms to understand before you tackle trying to do your first video online. Understanding the basic terminology will help you build a solid foundation for your future success. Even though the names may have come from the movies, all of the processes are necessary for quality online videos and good organization.
1. Film Treatment
Probably the first techniques you need to understand. Basically, this is a description of your film in story form, written like you were viewing or seeing the video. And even though this written process is just for you, it could be useful if you were trying to attract joint venture partners for their help or promotion purposes.
When go about approaching another marketer to ask for a joint venture, they will want to know what your video is about: what are you trying to say to include why are you presenting your message or sales pitch and how are you planning to do it. A through thought out film treatment can do the talking for you.
2. Shooting Script
If you might have seen a movie about making movies or a TV series, you have heard the term “Shooting Script.” To keep your video organized and flowing to a natural conclusion, you need a description of the video presentation, to include a shot-by-shot outline. You will want this description to include a sketch of each shot, or page, of the video. If you want different camera angles to illustrate what you are saying and showing, this is where you would indicate them.
This is a term straight out of Hollywood and has been used by anyone setting up corporate training sessions or advertising departments in their weekly barnstorming sessions, to name a few. The term was coined by the artists working in the cartoon and animation industries of the 1920′s and made into an art form by the artists of Walt Disney’s studios.
Storyboards show the final version of a movie or a video, in this age usually drawn on computers, but could just as easily be put together as a graphic outline on a flip chart or a large notebook. They can resemble cartoons more than final video frames.
Each page on your video, regardless of what it is, will be called a frame. You could have a single screenshot or a text list in your handwriting on a flip chart. Your video will be a series of frames, in order from beginning to end. You can think of it like a strip of film from cameras in use before digital cameras took over the industry, if you are old enough to remember that. Each separate photo would be a frame.
A shot is just a unit of film. It usually refers to an uninterrupted sequence of film recorded on your camcorder.
You can consider any scene in your video a sequence. It is considered the foundation of all video storytelling, which is actually what you are doing with any teaching or instructional videos. Sequencing will help the pace of your presentation without boring your audience to death.
Those sequences could be shots on a common location or technique or screenshots. In your case, the sequence will be a series of related shots that make up a complete unit of action or an entire set of screenshots that explain a process.
Using a Flip camcorder and a white sheet behind you can make it easy to make a video, but organization is necessary for quality. Presenting an unorganized video to your audience, will get you shutdown quickly. Be sure to plan critically before you do anything and use the tools and understandings discussed above to help make sure you do a good job. Understanding these video terms can make it easier for you.
[tags]video terms, newbies, storyboard, film treatment, shooting script, online video[/tags]