We have come to know that the Internet is full of information, both old and new, so much so that people have become rapid scanners when looking for products and information. That points to the fact that your sales page title needs to be outstanding and compelling enough to force a click on your link to find out what you have to offer. so, you can see that the headlines or titles on your blogs and ebooks are no different.
There has always been some confusion between the meanings of “title” and “headline.” They both mean the same and their use is dependent on the media they are found in. The word “title” is most often used online for blogs and websites, while magazines and newspapers use “headline” more often than not.
You could look at your title as having two jobs. If you do not get either of these right you will not be noticed on any search engine. First, you must grab the viewers eyeballs and force them to read on. And you can bet boring titles will not do this. You will have to tickle the viewers curiosity before they scan on by your link in about 8 seconds or less.
Next, you will want to make the search engine’s indexing robots happy with your title and your content. That will involve using keywords both in the title and in the content of the webpage, article or blog. I can’t say for sure but rumor has it that titles unrelated to the content get the article or website sent to Google Hell.
You might think that most good titles are written for the search engines and their spiders, but they have to attract your viewers also. And that is one of the big differences. People and search engine spiders do not see titles in the same way. Spiders, or indexing robots, scoop up your keywords, titles, subheadings and content and dump it on the main search engines. Your titles will be used as reference points for your listing and to check the content’s relevance to the title.
As your viewers are making the decision to click on your title or not, they may be hesitant until they see the terms they were searching for in the first place, your related keywords, Be sure not to make the mistake of writing a title that is all hype, like late-night television ads. Instead, think about highlighting benefits and answer the emotional, underlying question that governs most buying decisions, “What’s In It For Me?”
Make your titles larger than the copy font. Also, use a bold, colorful font and highlight the major benefits you are trying to point out, just remember to keep it simple and and easy to read. The same can be done with your subheadings inside your copy so that your main points stand out before viewers that may be scanning the page and prefer not to read every sentence or paragraph. Bold, black subheads, with a touch of yellow highlighted background will grab the eyes of anyone scanning the page. Just try not to overdo it or you will lose the effectiveness.
Try to stay away from using special characters in your titles, like &, #. @ and *, though using % would be useful if you are using a statistic in the title. You might think that that shorthand is understood by everyone, you will find that all it will do is confuse the search engine robots and waste your time. Of course, a $ works when you are talking about money.
Your title should be about you article content. The big bad Google will not take it lightly if your titles do not reflect your article’s content and some, if not most, article directories will look at you as trying to use deceptive practices with their readers and will not approve your article. Your readers are wanting information they are searching for. If they should somehow come to your link thinking this is what they were looking for and find out it isn’t what they wanted, they will click off your site without waiting the usual 8 seconds.
A really good thing for you to do would be to add some keywords to your title. Just make sure that it will read natural for someone looking at your statement. You certainly don’t want to copy one of those eBay auction titles where they repeat a keyword over and over to attract bids. with lots of stars and dollar signs. If you are not presenting a title that sounds professional and clearly states what you are presenting in the sales page or article, none of your customers will take you seriously.
Why not try these techniques to keep your viewers clicking on your links. Go ahead and make your title believable and not overstated and hyped up enough to put people off. Would you want to click on this title link: “Make $1,000,000 This Weekend While You Are On The Golf Course!” I think not!
In some cases more is not always better. Use only as many as you need t make your point. People tend to brush off or ignore extra long titles. By using no more than about 10-12 words for your title, you will find that both the directories and the search engines will be happy with your title. Most directories will end up cutting off extra long titles which could include your keywords and search engines usually have a character cut-off limit.
You might find it helpful to use some emotion in your titles. According to some research, it has been shown that titles with some emotional ties to your viewers will attract more interest than hose with out any. Remember you do not have much time before your viewers hit their mouse button and move on to something else. Try asking questions with emotional triggers, it could help your success rate. Try this, “Do These 5 Major Mistakes Destroy Your Conversion Rate?” Keep trying because practice makes perfect.