Have you seen how Internet Marketing has taken to using new buzz words to explain common processes, just like television ads. Everyday there seems to be another new, colorful action word created and promoted by marketers like the new pot of gold.
Of course it is all set up to get you excited and create that buzz that will get lots interest going in their products or memberships. Just look at your inbox for all the emails you get everyday. Just notice the colorful and exciting buzzwords used to keep you interested in what they are saying. Just being aware of those buzzwords and being one of the first to use them can also create a sense of you being one of those insiders on the Internet.
Using key phrases can insinuate exclusivity, showing some expertise or grabbing hold of some valuable secrets. Some common buzzword phrases are: “Pirate Software Just Released…,” “Be a Guru Wizard…,” “Steal The Secret…,” for example. But the real truth is they ae just trying to get you to buy something by using an emotional appeal.
So one way you can get an influx of sales and subscriptions is to try and create a buzz of your own. Just by going and using some of the new marketing techniques available because of the Web 2.0. Changes that can create new marketing techniques in a split second.
A very popular and useful applications that any business can use is a blog. As you get subscribers, you now have people who are involved with you and your business. That way your readers can follow you and the steps you used to start making money, including show setbacks you may have encountered and how you recovered.
But be sure you are real. Go ahead and admit those mistakes and reveal your successes. That way your readers will begin to associate with you and will be even more responsive to you when you offer a product or service for sale. You could offer them a few affiliate offers from some of the other sites. Just don’t overdo it. It would be even better if you were to make your product offers fresh and new to your subscribers.
It would be a good idea to post often several times a week to keep that interest in what you are tring to say. I have been trying to maintain that myself. It can be hard but at least make the effort. Your readers like to hear from you. And be sure to give good content. Don’t always be selling something. Try to get some discussions that invite comments. Your “Buzz” will start itself.
One thing that has become the most lucrative online buzz to come out of Web 2.0… videos. Learn how to do them or outsource them. Videos on almost any subject become viral in a short period of time if they attract attention on some of the video sharing sites. The popular ones spread across the internet like wildfire which will spread your name and create that buzz.
And they don’t have to be preachy or serious. You could have some fun, provide some good information and solutions to problems. Just relate it back to your business, provide a link and watch your traffic grow and grow. I know I need to get involved with videos a lot more.
There is lots of new software for making videos appearing constantly, both free and for a price. New Digital camcorders are inexpensive and could be well worth the money to get your name and products buzzing around the Internet.
I have seen many a new business have started their own buzz and maintained it to create a successful online business with the social media sites. There are at least 300 or more different sites online right now. You will see that some are more popular than others and some are even focused on specific subjects. Just do a Google search and you will find lots of site to check out. Check out Twitter, Facebook and MySpace to name a few.
Just by becoming “friends” with some of the members on any social networking site you will reach thousands of potential customers in just minutes. But, just like any other membership site remember to give good and relevant content and keep the sales hype to a minimum. Just be yourself and you will attract others who may eventually become customers.
Word of mouth has always been one of the best ways to spread the word about almost anything. If people like you they will let others know. You just have to present yourself to them so they can see who you really are. Can you hear the buzz getting started?