Nowadays, social media marketing equates to leverage in this digital age. Even so,it still borders on concepts from traditional marketing. In traditional marketing, marketing communications is crucial in delivering effective messages to the audience as well as maintaining a good image. The normal components of the promotional mix like public relations, direct marketing, advertising, personal selling, and other elements establish messages that customers would love to hear. Briefly, marketing communications is the softener to a hard sell. Yesteryear’s, employing any one of those elements in a campaign is costly since most companies outsource the planning until the production of such services to third party like media relations firms and ad agencies. It’s a good thing though that the landscape of social media marketing has greatly changed since web 2.0 technologies emerged. However, there are also some changes that had to be made regarding the approach in conducting social media marketing.
The term social media marketing is also known as social media optimization or SMO.SMO gives site owners the chance to make and establish networks, have productive relationships with customers and help their business grow naturally by word of mouth. Most popular platforms normally known by people are Facebook, YouTube,LinkedIn, Twitter, MySpace and Digg. There are numerous possible platforms like blogs, social networking sites, forums and web communities that people can join.
Social media marketing uses a unique distribution channel for goods and services- which is online. Similarly,it is the same vehicle used for social media marketing and in this case, links and huge traffic defines the profitability of a site. For newbies, traffic equates to people going to your site or blog. The more organic the traffic, the better rankings your site would have in reputation aggregators like Yahoo, Google, Ask Jeeves and other browsers. Usually, social media marketing needs some cash spending but it’s worthwhile it as long as you get large traffic to your site. Link building by creating articles and submitting to reputable websites is good practice for your website. People who appreciate your content can link back and that increases your ranking. This is the main reason why people who conduct business online should never underestimate the importance of social media marketing.