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Helpful Tips To Bring A Business Up In Search Engine Optimization Ranking

By admin on Monday, June 7th, 2010 | 5 Comments

All online business owners must take the time to learn about search engine optimization if they want their business to strive. Of course every business wants to draw in as many customers as possible in order to make the most profit. You always want to put your best foot forward when you are using search engine optimization and get the highest ranking that you can. There are a few tips that will help ensure your business can make its way as high in the search engine optimization ranking as possible.

One of the most important things any online business owner should do is learn more about the keywords that are commonly searched for online. There are certain keywords that you are going to use to present your company and which will help your business in the rankings. You will probably be able to tell which keywords are going to work best for your site and if not there are companies that offer helpful services for just this purpose. There are hundreds of keywords that are searched for on a daily basis and the more popular the keywords, the more traffic you will be driving to your site.

You want to use your keywords at least once in your page title, once in your header tag and in a few of your subheads. It’s easy to go overboard and start filling up the pages with keywords but this will work against you. People often get too excited and end up filling their web pages with keywords, making it sound choppy and difficult to understand. Keep in mind that most Internet users only take a few seconds before deciding whether or not they are going to stay on a site so you want yours to stand out and to look appealing to make them want to stick around.

Of the other tips to help with search engine optimization ranking one is to get the site optimized. After keywords are established, it is time to work on bringing attention to your site. There are always a million other sites that a person could head to other than yours, so put effort into it and never settle for a messy, cheap website that is going to send potential customers away. Remember, there are probably one hundred other sites just like yours out there so you want to ensure that yours is one people are going to remember.

Meta tags are also very important and by paying attention to this you will improve the search engine optimization ranking of your business. The title tag is the most important and must have your keyword included in it for the most success here. With just these tips alone you will see that your business rises significantly in the search engine rankings and it will have been well worth the effort. These are all great tips that will help any business to make it higher in any search engine optimization ranking and help it to strive.

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Using Visitor Friendly SEO Basics

By admin on Wednesday, February 17th, 2010 | 1 Comment

As a website owner, you should be interested in Search Engine Optimization (SEO). Your knowledge of SEO and using it the right way, will help to get your website higher up in the search engines. But you must be aware of the unwritten rules and how they can affect you as well. Be sure that your website is user friendly and have it set up for an easy human experience instead of for the search engines. That is to say, you want to find a middle ground between the two.

To begin with, when a human visitor finds your link and follows it back to your site they expect the page they arrive at to be exactly what they were looking for. That will make for a positive experience. You have scored a point. More than likely that first page the visitor will arrive at will be your home page. That is where the hub, the center of the wheel where you will lay out what your site is about. From there you will be able to send your visitors around your site to cover different aspects and details. It should be easy for your visitors to navigate and very easy to figure out. If not, you have probably lost your viewer.

There are some common practices to follow – header at the top, a navigation bar across the top or down the side. Your site should be very clear and give them a clear path to take. Try starting them off with a listing of categories such as “stainless steel cookware”, “cooking utensils”, “cookbooks” in the navigation bar. When the headings are clicked on, the viewer can be sent to a page where the choices are even more defined.

1st click – Your home page (usually).
2nd click – A category.
3rd click – The meat, the content. The content can be your articles, product reviews, your blog posts, your case studies, etc.

Along with these, here are a few internal linking tips that don’t change the positive user experience, but matter for SEO.

- Think about combining your “other” pages into one. Having that one page should include your privacy policy, any disclaimers, TOS and contact info. That way you will have only one page.

- Try not to link to other sites from your main page.

- Those search engines like site maps and it could help the ranking of the internal pages of your site. So, be sure to have a site map for SEO purposes, even though humans will rarely look at it. After all it should basically be a page showing how the site is laid out and the links to each page.

- Be sure you are using anchor text. In this way you will use your keywords as a link to a different internal page you’re trying to get a higher rank. Let’s see, if your keywords are “diabetic friendly recipes and you want to bring up page C (where diabetic recipes are), you will do an anchor text link with those words on page A and/or B. As you try to make it make sense to the viewer, make sure you have good content on page A or B that fits with the anchor text. You will definitely want to write something about diabetic friendly recipes in order to use that anchor text. Otherwise, you could get accused of anchor text stuffing.

Just remember that you will have many keywords or keyword phrases you’ll want to target to get more people to your website. The best way to get this done is to have many pages to your website. The more pages that you have, the more keywords you can target and the pages you will have indexed in the search engines.

Page Set Up Tips

- Be sure to use your keywords in your page title.
- Take those keywords and put them at the beginning of the title as some search engines can cut off the last half of your title.
- Your description META tags should have a different description for each of your pages.
- Use H1, H2, H3 tags and include your keywords.
- And above all don’t duplicate the content you have on one page and put it on another page.

There is so much more to search engine optimization and this is just the tip of the iceberg. While learning SEO is very important you must remember that even though you can drive traffic to your site with SEO, those readers won’t stay , let alone buy from you, if you don’t provide a positive user experience.

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A Basic Understanding Of Search Engine Optimization

By admin on Wednesday, December 16th, 2009 | 8 Comments

Search Engine Optimization, or SEO as it’s usually called, is a very hot topic for online marketers. It is the technique they use to optimize their websites hopefully so they can climb up the ranks in Google and possibly get to the first page of results as searchers type in their search words.

This process can be such a critical technique that a great many online marketers will make SEO a primary concern of their marketing campaigns. There are many resources you will find explaining Search Engine Optimization including ebooks, forums and other advice, some more useful than others.

One of the first things you need to consider are keywords and keyword phrases. Make sure those keywords or phrases are about the contents of your website. You will be able to use this to your advantage when you learn what terms your potential customers are using with the search engines to find the content on your site.

As someone is doing a Google search with keywords, what they will see is a listing of webpages that match their keyword inquiry. Those sites that they find that match the keyword or keyword phrase are known as SERPs, which stands for Search Engine Results Page.

You can begin by picking out several keywords or phrases that you feel that your potential customers would use to find webpages similar to yours. As an example, let’s say your niche is crafts, but let’s drill down to some terms that are not so broad. You want to think of keywords to reflect what your website is all about, like candle making, macrame instructions, or scrapbooking for kids.

It is usually a good idea to find out how many people are searching for your specific keywords as they search, you can use a keyword tool, like any of the three listed below.

https://adwords.google.com/select/KeywordToolExternal

http://freekeywords.wordtracker.com/

http://tools.seobook.com/keyword-tools/seobook/

There are others, some paid sites which are good. One I like is Market Samurai. It is nice and easy, has good support and great training videos.

You can also get a better idea of the amount of traffic your keywords are generating by using Google’s Traffic Estimator. You can put the keywords in the box, one phrase per line, select the language of your site and choose your currency. This will get you the search volume, estimated average CPC (Cost Per Click), estimated ad position, estimated clicks per day and the estimated cost per day, based on your cost per click.

FYI: Cost Per Click (CPC) is the amount of money you will have to pay search engines and other Internet publishers for a single click on your ads that sends a visitor to your website. This is another one of the tools for Google’s Adwords service.

Here is the link for Google’s Traffic Estimator:

https://adwords.google.com/select/TrafficEstimatorSandbox

As you are reading any ebook or report by an experienced marketer, they should be advising you to test your keyword results in search engines. You will find that the best place to be in the SERPs is in the first five positions, above the fold. As you see a larger number of webpages returned from your search term, it will be harder for you to get that optimum ranking in Google’s SERPS. If you can pick longer keyword phrases of 3-4 words, rather than 1-2 word phrases, the chances of your competition could be lowered.

One thing to keep in mind: As you search Google and the box in the top right corner says, for instance: Results 1-10 of about 149,000,000, that long number with all the commas is your competition. Try changing your keywords to longer ones, which are also called longtail keywords. You could find far less competition if you choose the right keywords and you have a much better chance of getting ranked on the first page of the SERPs.

As you are designing your website, be sure to change your keywords in each page title, trying to make sure your choice of page titles that have your keywords will reflect the content on each specific page. You might also consider doing the same with the Meta tags.

The information presented here are just a few basic SEO techniques you need to understand and use on your webpages and in other marketing processes. Once you get familiar with Search Engine Optimization, Google’s Adwords and SERPs, you will be ready to move on to some of the more advanced techniques. Also remember that SEO can and will change as Google decides to change it’s parameters.

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