Have you ever wondered if you should do product reviews of internet marketing products on your website or blog. I would say the answer should be a resounding yes.
If you are doing affiliate marketing, product reviews are an excellent way to offer more information about a product than what a sales page can deliver. You can share some of the knowledge you have acquired because you have purchased and used the product, loved it or are being asked to review the product by the creator. Either of these puts you in a position of product expert, so take the job seriously.
There are a number of ways to do a review; you could follow a set format or just write out some pros and cons about the product. The main thing to remember is that you are not selling the product here. You just want to tap into their interest and send them on to the sales page through your affiliate link. This is called the pre-sale.
If you are writing a great sales review page you are telling them more about the product, some inside scoop, your honest opinions, telling the reader about the benefits and the negatives. You want to explain precisely how you benefited and allow your enthusiasm to come through. You are not trying to educate the reader, you are trying to make them click through to the product’s sales page.
I think the most captivating thing you can do in a product review is offer personal proof. As an example, if I bought product xyz and found it to be:
easy to install and use (and I’m not techy at all),
cut my research time in half,
allowed me to write double the number of articles,
which then got me double the traffic and double the sales…
I have personal proof as well as a list of benefits. Do you think my enthusiasm for the product would shine through? You bet.
People want to know more about a product before they spend their money. Will it save them time, make them money, allow them to make money while they are sleeping, is it easy to use and is it a good value. If there is something wrong with it, you need to be honest and tell them.
Maybe it is not for beginners, might be grey hat or maybe it is for beginners and not more experienced marketers. Your readers will appreciate that. There should be at least some small negative or two that you can share because you want them to continue to trust you and your reviews. No one product is good for every person.
Product reviews are just right for blogs. You might have a product review blog set up that is just for product reviews or maybe you have an internet marketing blog where product reviews are shared with your readers. Just be sure to make those reviews honest and believeable and tell your own opinion. If you have been given a copy to review by the product creator be sure to disclose it. If done properly you can have readers clicking through your affiliate link and one step closer to purchasing.