The other day I wrote a post about how important listening was for your business. Are you listening to your list and customers? Are you asking them just what they are interested in and delivering it to them?
Listeners are attentive and pay attention to detail. They will take in everything that is being said to them and before making rash decisions may want to concentrate and think before moving forward. They then become an active listener, responding to what is said and encouraging more communication.
This can be one of the hardest things for a marketer, especially a first time marketer, to understand. They may have gotten in this business because they had a brilliant idea as to what would work.
They may have even gotten lucky the first time around with their product. But eventually you will have to talk to your customers. It may come because you don’t have an idea as to what to do next.
A lot of online marketers are now running surveys or sending out emails to find out what is needed and wanted. No reason why you could not do the same. It can even be something simple. Take note of a few ideas and ask for opinions and thoughts.
You will find that a good open ear can go a long ways to being aware. But above all else, once you have heard what is said, be sure to follow through and make sure to listen to what is being said. And how it is being said.
Are they just telling you something and answering your questions and surveys so you will leave them alone or are they telling you they really have a need for?
If you are in tune with your list and customers you will know the difference. And if you are hearing a common theme you may want to take note of it because it shows there is a need.
Because if they tell you what they want and you somehow still believe that you know what they want you might find that they are not listening to you anymore and have moved on to someone who will listen. And then where will you be?
Also listen to what is not being said and maybe there are some questions you could ask them. It could be something that they had never thought of. And it could be important.
As you can see there are a few things that you might want to take note of. Everyone usually has something to say, it’s just some say it louder than others. Listen to the ones who speak softly as they are sometimes more clearer than the louder voices.
So again I ask you are you listening to your list and customers? They probably will have as much to say about your business as what you think they want to hear.