Linking can be really fun if you know what you are doing. If you have no idea it can be a big mess. Linking is something that can work for you but things have changed a bit since it first started being used.
One of the best ways to make links work for you is to use them in moderation. It use to be that you would use thousands of links but with a bunch of other things in the marketing world, putting a limit on the number of links is the best practice to use now.
The market shift now is for quality content not quantity. This can actually be a good thing because you now will have more room on your website and you will be able to get rid of those links that are not really producing but you had a hard time getting rid of.
With your website that has a number of pages, you can use links to the different pages. Then the links will all have different content to describe the pages. This can increase your traffic to that site from those pages and could get the people to look through the rest of the site as well.
You could have one of the links to your homepage of your website. That could even involve some deep linking, using the right link to the specific page on the site. It could be from a link within your site or even from another site you may have exchanged a link with.
Just make sure you are using relevant pages of content to link to your pages. you might to tell the sources of the links that you are limiting the links for future sources and this could create others to want to add links to your site before you meet that quota of links.
If you are using this method you will be creating excitement from webmasters since you will be placing their links on a site with limited links, which will help to decrease their competition for users wanting to select their links on your site. It can also show other potential sites that may want to exchange links or add links that you are responsible and care about the look of your website so they will want to use the professional website you have created.
Using this way of business tactics will also increase your link popularity and could actually direct more traffic to the pages on your site. It can give you more leverage to be able to ask for higher quality links as you get better traffic and your links become more popular. Most sites will provide a lower level link when they exchange links, but you will now be in a position to ask for a better link.
If you are increasing the value of your links you will be linking to higher quality businesses and websites. This will be great for your business and website.
It can help if you understand that part of the process is sending traffic to other sites. A lot of people can get uncomfortable about this process, but it can all come back to you many times over. Look at it from this point of view, you will be building stronger links to your website when you are helping to raise the rankings of the sites that are linked to your site as they help to increase your site based on YOUR links.
If you would like more information on link building you might want to check out the Link Building Black Book which will give you some strategies that can help you figure out this process a little better. A Truly Comprehensive Guide To The Essential Subject Of Link Building!