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Get More Traffic By Giving Your Content To Other Sites

Writing for other websites might seem like a bad way to generate traffic to your site. After all, if you write content for someone else’s site, that content is going to help them rank better and generate more traffic, right?

That’s true, but it can also help you in several ways. Let’s look at a few strategies for generating traffic by writing for other people’s websites.

One of the best ways to do this is through guest blogging. This is when you write a blog post for someone else’s blog, as a “guest author.”In most cases, the blog owner will include a short byline for you which will include a link back to your own website.

This link is the reason that giving someone else free content for their website can still benefit you. First of all, a certain number of the people who read the post will click on that link and visit your site. If your post is on a popular blog in your market, you can actually generate a lot of clickthrough traffic this way – basically siphoning off some of the traffic from that site.

You can continue to get clickthrough traffic for a long time, as new people find that post, but the link will also age into a valuable backlink in most cases. If it’s on a high-authority site, it can wind up being very valuable in the long run.

Article marketing is another effective way to write for other sites. You can get even more backlinks with article marketing because not only is your article getting posted on the article directories, it could also get picked up by other sites.

Article marketing has some short-term benefits in the way of direct clickthrough traffic, but the bigger value is in the long-term backlinks that you will get.

A paid writing position can also generate traffic back to your own website in some cases. Sites like About.com pay their writers, and if you can get hired as a staff writer for them, they often include your bio on the site. Which will naturally include a link back to your website for people to click.How To Increase Your Traffic By Writing For Other Websites

Writing for other websites might seem like a bad way to generate traffic to your site. After all, if your content gets posted on someone else’s website, it’s going to help them get more traffic isn’t it?

That’s true, but it can also help you in several ways. In this article, we’ll discuss a few strategies for getting more traffic to your site by writing for someone else’s.

Probably the most effective way to do this is with guest blogging. This is when you are a “guest author” on someone else’s blog, and your post is used there. When you do this, they will usually include a short bio for you along with a link back to your own site.

This link is the benefit that you’ll get from providing other websites with your content. Firstly, some of the people who read the post will click through to your website from that link. If your post is on a popular blog in your market, you can actually generate a lot of clickthrough traffic this way – basically siphoning off some of the traffic from that site.

Over time, that link will continue to drive traffic to your site as new people find the post, but it will also develop into a valuable backlink as the post ages a bit. If the site has a lot of authority in the market, that backlink can be more valuable than the traffic in the long term.

Another effective way to write for other websites is through article marketing. You can get even more backlinks with article marketing because not only is your article getting posted on the article directories, it could also get picked up by other sites.

While you’ll often get some direct clickthrough traffic in the short-term, the backlinks you develop are usually more valuable.

Paid writing positions can also help generate traffic to your website. Some websites, such as About.com, pay their writers and if you can get a position with them they will often include a bio on their site. Which will naturally include a link back to your website for people to click.

Does Your Content Stand Out From The Crowd

Sometimes knowing just how many websites there are out there and how many of them are in your niche can really be disheartening. But if you are using the best keywords and have an idea of how to put search engine optimization strategies to work for you and some good marketing skills, you will be able to get traffic to your website. After that it will be up to you to make them regular visitors who keep coming back because you are providing outstanding content in the crowded blogosphere.

First of all, the title of your post should be enticing. It can be humorous and clever, evoke curiosity, or deliver a compelling hook.

Next, the first two sentences are very important. Draw them in so they want to continue reading. Have you got the answer to a problem? An interesting or successful experience? Know a great secret? The first couple of sentences is where you hook the reader.

Now we get to the actual body of the content. This is not where you write blah, blah, blah – all dry and boring. Be unique; come at a topic from a different angle. Sure the general topic may have been written about previously, but you can add your opinion, peoples’ stories, a ‘mistakes made’ view, etc.

Offer examples and case studies when you can. I’d much rather read about how Matt tried xyz and what results he got, wouldn’t you?

Graphics have a huge visual impact on the reader. Add graphics to your content, graphics that are of good size (not to small and not to large) and have strong pleasing colors.

Light humor often goes a long way in making content more interesting. Sarcasm or a negative attitude, not so much.

Try being outrageous in some of your posts. Throw something out on the table and talk about it. Outrageous can certainly make your content stand out. Think big and be bold.

When your content includes some shoutouts and links that are not self-serving, it does make it stand out in the crowd. This applies to niche sites as well.

Using analogies in your writing is fun for you to do and is an entertaining way to get your point across to your readers.

Consider including SHORT videos to some of your content. They could be on how to do something, show what you’ve written about, illustrate a point, or divulge further info or proof.

Bottom line – make sure you are looking at your content from the perspective of your reader. Would you want to visit your site to read the information? Does it sound interesting and make you want to come back for more? Does it have personality, is it informative and is it easy to read? If the answer to those questions is yes, then you are almost there.

Why You Should Use Others To Share Your Content

Why should you be out there writing some excellent content if it will only provide you with a smattering of visitors to your website?

When you’ve put all that time and effort into writing your content, you want as many people to read it as possible. Getting more people to your site can happen if you get others to share your content.

Why would I want my content to be shared?

Just to be clear, we’re not talking about stealing your content, but having others put the word out about it so you’ll, in turn, get more visitors. Sure, having more viewers is self-gratifying, but it’s really about going after your traffic and monetary goals. More viewers means a chance to increase your list of subscribers you can promote products to, the possibility of joint ventures, the chance to promote your products via interviews and guest posts, and the potential for more sales directly from your site.

When your content gets shared by others with friends, some of that friend trust is passed on to you and your brand. This can certainly help you leap frog ahead on credibility.

How do I make my content share-worthy?

The first order of business is to write content that people want to share.

* Make your content easy to read with a good font and font size, well-placed white space, short paragraphs, bullet points and graphics.

* Create content that people enjoy reading. It should add lots of value, make one think, give others hope, offer solutions, be interesting, unique, and personable. It should not be written just for search engines.

In addition, you need to make it easy to share by adding social media buttons.  You can go all out and easily offer many buttons through a plugin such as SexyBookmarks or Sociable, or just stick with the main social media like Twitter, Digg, StumbleUpon and Facebook.

How do I get my content shared?

There are several ways your info can be shared such as with social media, other sites, others’ emails to their list, emails to your list, and more.

But you’re probably wondering how to make that happen, besides making it easy for them, as noted above.

* Share their stuff first. If you comment on and tweet their posts, they will do the same for you. Give freely first and you will not only feel good about it but be amazed how it comes back to you. Start a campaign of building relationships with other site owners in complimentary niches by reading their content regularly, and tweet, like, dig, etc. often.

* Ask. There’s no shame in asking, just don’t do it all the time. Tweeting your content link and asking for a retweet now and then gets you results. So does asking your friends or your list subscribers to do the same.

* Bribe. I’ve seen several marketers offer free products to their list subscribers if they would like their Facebook fanpage.

Now you’ve got some good reasons why you want your content shared, ways to make it share-worthy, and how to get others to share it. Get busy and grow you readership!

 

 

Content and SEO – How To Write For People and Search Engines

Writing your content so it will be found (and found favorably) by the search engines means you have to consider the principles of search engine optimization, also known as SEO. Good content and SEO together mean not only new traffic to your site but a better chance of selling products and growing your list of subscribers. But is it possible to write for people and search engines at the same time?

Yes it is.

Before you start, consider the objective of the content you’re about to write. It’s got to give information of some sort that either helps the reader solve a distressing problem (like the need for income, a soul mate, or a svelte and muscular figure), or it needs to entertain (comic relief, humorous writing, great experiences, cool travel destinations).

Once you’ve decided on the subject you want to write about, you’ll do some keyword research and come up with your best keyword phrase to put in the title and add to the article. But keep in mind the title should also beckon to the reader to actually stop ‘net surfing and read your article. Here is where many people mess up because they write just for the reader or just for SEO instead of combining the two. It’s not always easy, but try to put your keywords at the beginning of the title rather than the end, and make sure it makes sense.

The next step is to add your hand-picked phrase to the beginning of your article. The sooner you can add it, the better. As far as including the same phrase throughout the article (keyword density), don’t go overboard and consider using variations as well.

After you’ve got the all-important title and first sentence done, it’s time to write the rest of the article. Write this for your readers, and either add the keywords as you write or put them in after you’re done. It should all flow naturally, not sound like you’re forcing the keywords to fit.

Another good practice is to add internal links to other content you’ve previously written and make these links keyword-rich anchor text. Also consider your word choice in your header1 and header2 tags. Additionally, bolding your phrase gives it more weight in some search engines.

To conclude, it is possible to write content with SEO in mind and make it a great reader experience while helping yourself to a bigger share of organic search engine traffic if you follow these tips.