Ever wonder how people find your blog posts? Many will find them through search engines. They might google their keywords and may end up on your blog, reading an article or two. Now if you have got great longtail keywords it might bring you lots of targeted traffic.
Now while organic traffic is great and you want to get as much of it as possible, why don’t we try something that will keep people coming back instead of just hitting your site once and going away. How about writing a blog post series as an idea. You could try about 3 parts to your series, although that might change depending on what you are blogging about.
You might want to think about a serial blog post where you are sharing a case study. And if you do a case study on yourself you might attract a few people interested in what you are talking about and they might want to read on. Then they could sign up for your RSS feed or opt-in so they get notified when you have updated your blog. I bet they might even want to leave comments on your blog. There you have more content.
How about these for some ideas for case studies:
- Your new exercise regimen.
- Your weight loss, including goals.
- Your experience trying a new product.
- Your test of trying a new marketing method and your track results.
- Something challenging like – getting rid of the TV or your car or your cell phone for a week. Of course, it should be related to what your blog is about.
- Your outsourcing experiment.
- Stating your action plan for producing and promoting a product in 15 days, and your monetary goal.
I bet you know that people love to peek inside other people’s lives and they’ll come back to hear your positive results. We all love success stories, don’t we? And we hope some of that success will rub off on us.
Other ideas for serial blog posts:
Your all time top secrets to ______ (making good money at home, losing weight fast, etc.) Start with the last one and work your way forward to the best. Give one in each post and readers will look forward to the next.
A series of posts on what people must know before they _____ (start blogging, get married, get divorced, etc.)
Tips:
You want to make sure each serial post can stand alone. Not everyone will come to your blog at the right place. They might be coming from a search engine and might land right in the middle of the series. So start each post with a blurb about what you are doing and add a link to the one before and the one after so people can read them in order if they want.
The idea is to keep these posts on the short side so they leave people wanting more. Also, keep them personal or at least in the first person. Inject your personality into the posts so they come alive.
A series of blog posts is a great way to capture readers so they’ll want to come back and read more. Turn your one-time traffic into repeat traffic by putting yourself out there with case studies and expert advice in serial style. The next time they come. they might bring their wallet with them.
