Secrets Of Writing A Series Of Blog Posts
Ever wonder how people find your blog posts? Many will find them through search engines. They might google their keywords and may end up on your blog, reading an article or two. Now if you have got great longtail keywords it might bring you lots of targeted traffic.
Now while organic traffic is great and you want to get as much of it as possible, why don’t we try something that will keep people coming back instead of just hitting your site once and going away. How about writing a blog post series as an idea. You could try about 3 parts to your series, although that might change depending on what you are blogging about.
You might want to think about a serial blog post where you are sharing a case study. And if you do a case study on yourself you might attract a few people interested in what you are talking about and they might want to read on. Then they could sign up for your RSS feed or opt-in so they get notified when you have updated your blog. I bet they might even want to leave comments on your blog. There you have more content.
How about these for some ideas for case studies:
- Your new exercise regimen.
- Your weight loss, including goals.
- Your experience trying a new product.
- Your test of trying a new marketing method and your track results.
- Something challenging like – getting rid of the TV or your car or your cell phone for a week. Of course, it should be related to what your blog is about.
- Your outsourcing experiment.
- Stating your action plan for producing and promoting a product in 15 days, and your monetary goal.
I bet you know that people love to peek inside other people’s lives and they’ll come back to hear your positive results. We all love success stories, don’t we? And we hope some of that success will rub off on us.
Other ideas for serial blog posts:
Your all time top secrets to ______ (making good money at home, losing weight fast, etc.) Start with the last one and work your way forward to the best. Give one in each post and readers will look forward to the next.
A series of posts on what people must know before they _____ (start blogging, get married, get divorced, etc.)
Tips:
You want to make sure each serial post can stand alone. Not everyone will come to your blog at the right place. They might be coming from a search engine and might land right in the middle of the series. So start each post with a blurb about what you are doing and add a link to the one before and the one after so people can read them in order if they want.
The idea is to keep these posts on the short side so they leave people wanting more. Also, keep them personal or at least in the first person. Inject your personality into the posts so they come alive.
A series of blog posts is a great way to capture readers so they’ll want to come back and read more. Turn your one-time traffic into repeat traffic by putting yourself out there with case studies and expert advice in serial style. The next time they come. they might bring their wallet with them.
Great advice, Andre!
Another way they can help is to take the first post of your series and submit it as an article to the directories, and in your Author’s Resource Box point it it’s part of a series to be found on your blog. This can be done as soon as the first post is ready, or after the series is done – either way it will attract more people to your blog!
Series of posts can make excellent content and do create a reason for people to return. Then make sure you are using a related post plugin so later people arriving on one can easily find the whole series.
This is a great idea! I have seen it myself bring back return visitors to a site because they want to read the continuation. And your right, the individual posts need to be able to make sense and be useful on their own as well.
Great post and some food tips. I used often a related PLR book and cut it up on posts. Quick and dirty! I should apply some of your tips!
Thanks
Fred
I really like that idea Doug and I will have to incorporate into my blog and articles, thanks.
Interesting post. I have never thought of doing a series of posts of this type. I will keep this in my file of things to do. Your three tips at the end are the key to the process I think. I agree with short and personnel.
I like the idea. And it gives you a way of dealing with eBooks you have rights to. Turn the eBook into a serial. That way you have a week or twos postings pretty much in the can. Might want to insert some interupters for long runs.