You’ll find lots of blog network services that promise to provide you with unlimited backlinks and better search engine rankings, with little work on your part. You’ll pay anywhere from $30 to several hundred dollars for these services but is it worth the investment? Let’s look at some of the pros & cons.
The idea behind these blog networks is to allow you to create backlinks to other websites without having to beg and grovel to other webmasters. Some of these services started out as private networks while others were set up to be sold as a service from the beginning.
The idea behind them is they let you post your own content to the blogs, including links back to whatever other websites you wish. This will help both with indexing for newer sites and with increasing search engine rankings with the additional backlinks.
The main selling point is that you don’t have to do a lot of hard work searching for sites that will link back to you. You can post whatever content you want, including whatever anchor text links you want, as long as you stick to the rules of the blog network.
In practice, these blog networks have varying degrees of value. Some networks, especially the ones at the lower end of the price range, have a lot of low-PR (or no-PR) sites that aren’t going to give you much benefit from the links you place there. Other networks have more powerful sites but you generally pay a lot more money to join them.
It’s also debatable whether links on blog networks offer much value, regardless of the quality of the sites. There’s no question that they will get picked up quickly by the search engines, and can help speed up indexing. Generally your link winds up on a page with little or no page rank once it works its way through the first couple of pages of the blog, as more people post.
Another potential problem is how easy it is to identify all the sites in the network. If a search engine employee could sign up for the service and identify many or all of the blogs in the network, it would be easy enough for them to just discount all those links automatically.
Blog networks can be an effective part of an overall traffic strategy, but if you use them as your primary method you’re probably going to be disappointed with the results.
And if you do join a network, look for one that doesn’t share all the sites. The best ones keep the sites hidden so you don’t know exactly what site your link will wind up on – their system handles that for you.