Keyword research is one of the most important parts of online marketing. Sometimes we don’t realize just how much of a difference it can make in the overall success of a search engine marketing campaign or even the success of an online business.
Proper research is the key to a successfully optimized web site. Choose the wrong phrases to focus on and you can waste a lot of time, money, and effort.
It is the lifeline of any website’s search engine optimization and is an important search engine optimization (SEO) tool.
Keyword research is the backbone of any SEO campaign and should not be taken lightly. This phase of your campaign will undoubtedly consume hours of your precious time when done correctly, but should yield the most competitive keywords in your industry and more importantly identify which of those keywords have the highest search volume.
Keywords are the foundation of search engine optimization. If inappropriate keywords are chosen for a site, the remainder of the optimization process will be ineffective.
The right research is a critical component to any search marketing initiative (for both SEO and SEM). Although most search marketers understand the importance of keyword research, many people outside of Search are not extremely familiar with the concept or the various tools at your disposal.
Keyword research is to search engine optimization what grass is to cows!!! The right keywords and how to structure copy is the foundation.
Keyword research is market research. It tells you what people are interested in, and how many people are interested in it and is vital to a successful search engine optimization campaign, both for organic and pay per click search marketing.
Good research is critical because it tells you the exact phrases potential customers or clients are using to search for your service or product.
Put in practical terms, the research will reveal the problems your prospects are having. Doing good research is much more than just guessing about what search terms potentially-interested customers might use to search for specific products or services.
Successful webmasters must select terms that directly relate to the product or service they are offering. Keyword research is a key activity when it comes to implementing solid Internet Marketing campaigns.
A great way to give your company a competitive advantage in the world of Internet marketing is to do a good job of brainstorming keywords for use in Google and Yahoo as well as search engine optimization (SEO).
Marketing or selling products or services online without doing research is like shooting at a target in the dark. You must measure the traffic to your site and track impressions and conversion rates.
Choosing and placing the right keywords can be cumbersome and time consuming. With proper keyword placement the chances of your site getting noticed is much better.
My friend Mike Paetzold and his partner Steve Roye have done an effective webinar on just this subject a while back. They have now produced a product that is now available.
The Keyword Research Course will show you why you need to find the right niche first. It can show you where to find and how to recognize good keywords. You will be using and referring to this for great information over and over again.
Keyword research is critical to the SEO process and is a practice used by search engine optimization professionals to find and research actual search terms people enter into the search engines when conducting a search. It is a real art and something that takes close study. Let The Keyword Research Course be your guide.
The other day I wrote a post about how important listening was for your business. Are you listening to your list and customers? Are you asking them just what they are interested in and delivering it to them?
Listeners are attentive and pay attention to detail. They will take in everything that is being said to them and before making rash decisions may want to concentrate and think before moving forward. They then become an active listener, responding to what is said and encouraging more communication.
This can be one of the hardest things for a marketer, especially a first time marketer, to understand. They may have gotten in this business because they had a brilliant idea as to what would work.
They may have even gotten lucky the first time around with their product. But eventually you will have to talk to your customers. It may come because you don’t have an idea as to what to do next.
A lot of online marketers are now running surveys or sending out emails to find out what is needed and wanted. No reason why you could not do the same. It can even be something simple. Take note of a few ideas and ask for opinions and thoughts.
You will find that a good open ear can go a long ways to being aware. But above all else, once you have heard what is said, be sure to follow through and make sure to listen to what is being said. And how it is being said.
Are they just telling you something and answering your questions and surveys so you will leave them alone or are they telling you they really have a need for?
If you are in tune with your list and customers you will know the difference. And if you are hearing a common theme you may want to take note of it because it shows there is a need.
Because if they tell you what they want and you somehow still believe that you know what they want you might find that they are not listening to you anymore and have moved on to someone who will listen. And then where will you be?
Also listen to what is not being said and maybe there are some questions you could ask them. It could be something that they had never thought of. And it could be important.
As you can see there are a few things that you might want to take note of. Everyone usually has something to say, it’s just some say it louder than others. Listen to the ones who speak softly as they are sometimes more clearer than the louder voices.
So again I ask you are you listening to your list and customers? They probably will have as much to say about your business as what you think they want to hear.
My friend Mike Paetzold, better known as the Wordpress Guy, is always talking about testing. He really has a strong belief that testing will help you improve your website, help your customer by finding out just what they want and make you more money.
Now I have no doubt that you might have heard a bit about this from other marketers and especially from the gurus. In fact I would venture to tell you that there are but a few gurus who do not test.
And what is it that you are testing? It maybe your headline, it could be the copy or even your site design. It would be hard to know what is working without testing.
And all of those test could lead to that one breakthrough that could be the real money maker for you. Get it right and duplicate the process.
If you have done any Adwords with Google you will even see that you can do a split test there. Test two versions of an ad and see which one will pull in the most clicks after about 100 views.
Then toss out the one with less clicks and try another ad. Eventually you may find the one that will not only get you more clicks but also make you some sells and more money.
I know this is but a rough overview and there is a lot more involved. I can hear the keyboards going wild already. I do not profess to be an Adwords expert and there are many more steps.
Just go pick one of the gurus that proclaim to be an expert and I am sure they will give you a more thorough lesson. In fact let me know as I find Adwords very hard and it can be quite expensive.
But, Mike likes to test and also do surveys. Not only does it let him know just what his customers want to hear about but also gives him good subjects that he can blog about.
Hmm… I wonder if there is something with that. Especially for someone like me that has problems thinking of something to blog about.
Testing and surveys should become an important part of your overall goal for achieving success with your website and your business. Though not the only things they are very important.
Used the right way they could enhance your standing in the online business community. By learning just what pleases your customers and giving it to them success could be just around the corner.
The other night I had a conversation with my mentor, Doug Champigny, a very knowledgeable man. I told him how I have always had people tell me things because I listen. And we had a conversation about why listening is your most important Internet Marketing success secret.
It got me to thinking about how important listening skills are on the internet and your online business. We as marketers would always like to think that we know what our customers want or what they should need.
But many a wise marketer has discovered, as we all should, that your customers will tell you what they want not the other way around.
There are a number of ways this can be accomplished and not necessarily by listening to them talk. That would be the obvious way to find out but if you have a large list that would take you a while to talk to everyone on your list.
By the time you were done they may have changed there mind or moved on to another marketers list because you haven’t been talking to them anymore.
Now here are 3 reasons why you should listen to what your list or customers are saying…
- By listening you let them tell you what they want and are expecting from you. Maybe they want you to show them a skill, create a product, show them how to use a product or just listen, imagine that. You could discover there are a number of ways you can help them.
- Listening is a skill that is a lost art. The person trying to communicate with you is doing so for a reason. Maybe they are trying to express a need for something, they may feel uncomfortable or express a thought.
Listening is a trait all of us have but few fully implement it into their daily lives. Sometimes say when you are talking to your spouse, friends or acquaintances maybe they just want a sounding board. Someone to just listen to what they have to say.
- If you are able to understand what someone is trying to tell you it is one of the best ways of communication. That person has the feeling that you have connected with them and they can share just what they want because they will feel that you will be able to help them.
They may not want advice but just have someone to run their ideas and thoughts by. It could actually lead them to work out their problems all on their own. They will probably thank you and you didn’t do anything.
May not seem like much but can be one of the best breakthroughs you will ever experience. That connection could lead to a word of mouth about you that could become like a virus spreading your good name around for helping others. Your list could increase exponentially.
But remember, to be an effective listener you must be sincere. You must be able to show passion and be ready to help if asked. For someone to want to talk to you they must trust you and that could be the hardest part. But that breakthrough could be a big step to improving how you are perceived in business and in real life. So now you see why listening is your most important Internet Marketing success secret
Next time I will discuss why you should listen and interact with others that know the online business better.
Here is another one for you showing how corporate America strikes again.
A friend of mine who I consider to be a pretty successful online marketer was informed by a well known corporate group that he had to stop using their name in one of his products.
Now it seems that even though this unnamed group is using a name that has been around for a long time they are taking ownership of it.
I am amazed at how these corporate types can get away with such unfair practices. Okay if you have a patent on the name that might be different. Even though as long as they were not doing anything illegal it may help get your name out their in front of a larger audience.
I think they call it free publicity although with your money you probably don’t need it. But beware of the power of the people because eventually there could come a time when you do need us.
So they may go after you for a cut of the profits if you are somewhat successful, I for one have no problem with that. But when you have a name like Google, Twitter, Facebook or Myspace just to name a few, that must make you pretty special.
And one of my biggest gripes is that even though you may be right in using that corporate name they have enough money to take you in court and keep you there until you run out of money. They do not even fight fair.
Just once I would like to see someone with enough money and willpower to go up against one of these giants and fight not only for themselves but for the little guys that don’t have that clout.
Hell, I bet you could probably get enough people to throw in a dollar or two to support that fight. It could actually give you enough money to outlast the giants.
I would bet you there are a lot of people who were trying to use a domain name that included one of these big guys as well as others. These giants probably did not know you existed until you started making money.
And by the way I am not just picking on you big guys, just using you as an example. This is for all of you that have a problem with your name or symbol being used. As long as it is being used in a complimentary way, what is your beef?
These are just the musings of a wannabe online marketer who probably does not truly understand the process. Would love to hear your thoughts on the matter. be sure to share them in the comment section.
If you are like me I just love to see all of the new internet marketing product launches. And when they come out all at once it can be very exciting and distracting.
It makes you kind of forget just what you were looking for. And with all of the products out there, which one do you really need and how will you use it?
Here are 5 things you should think about when trying to decide whether to purchase that next new product…
1. Step back and take another look. Yes, it it is easy to like shiny new things, I am one of the worse, but determine how it will help you. Unless you have deep pockets all of those shiny things can and will leave you broke. And you won’t have anything to show for it except a debit on your bank statement.
2. Develop a plan of attack. Once you decide to purchase that new thing how will you set it up? And more importantly what will you do with it? Is it another new thing to gather dust on your hard drive? Then maybe what you need is an external drive so all of that stuff you bought can sit there. At least it will leave room on your main computer for something important.
3. Get the best deal. With these launches there are usually affiliates selling their wares or giving away their own products as part of bonus packages. If you can use their link to get some good stuff go ahead, sometimes they may be giving you something that might be better than the launch product, rare but it could happen. But remember to decide if you can use any of the products, you may be able to make something up later, when choosing a link. Do not let the amount of bonuses influence your decision.
4. Consider the upgrade these launches may offer. Nowadays when you purchase a product there will be an upsell to consider. I recently purchased a product, yes I do buy, and the upsell was very intriguing. But I had to decide if I really needed the upgrade right then. Was I going to be using that product right now and get the full effect of what an upgrade would offer. Maybe if I really wanted it but could not use it now I would have to come back later and purchase it at the higher price. But if I was making some money it would not feel as bad when I bought it. You could then feel like you earned it.
5. If you buy it make sure you are going to use it. There are many marketers and affiliates that can tell you about their own customers who have purchased products but did not use them. They probably have shelves of products and the trusty hard drive with tons of stuff on them. I can admit to being like that for a while but I hope to think I have calmed down a little bit. Now I want to know that I will be using it if I am going to purchase it.
Most honest marketers will offer you a guarantee to make sure it will work for you. But don’t be some shifty con artist just trying to abuse the generosity of some good marketers out there. It makes it bad for all of us and they may not be as generous with those guarantees.
I hope this list will give you something to think about when you are trying to decide on that perfect or must have product that will be coming out on a computer near you. There are a ton more reasons that could be thought of.
When there are only 500 copies it can be tempting to want to go for it. You see I love to see all of the internet marketing product launches. Leave it alone, maybe I saw it first and I want it now. I need something to balance my book shelf.
Today I want to wish Happy Birthday to Mike Paetzold, a good friend. I think Mike is into birthday reversal mode now so I don’t know whether he is 14 or 15 again -:), but I know he feels young.
But, Mike is such a good guy you are the one that will be celebrating. Mike is known as The Wordpress Guy, a successful Internet Marketer and has produced more than a few online products. But today you are the one that gets the presents. Mike is offering you chance to get a few of his products at reduced prices.
Easily Install The Ultimate Targeted Traffic Magnet… In Less Than 1 Hour!
Now Mike is in celebration mode so keep quiet. These prices will be gone when he wakes up Saturday morning so get over there and get these products and services right now. And be sure to wish Mike a happy birthday. Leave a comment and I will make sure he gets it.
A great new PLR package has been released by Joel Osborne that I know you will want to take a look at. Create Your Own Info Product PLR package is now available. With only 100 copies being made available. You can make it unique to you.
Joel has put together a total package with everything you will need to get this product up and running. And with the limited number of copies that will be available this will surely be a valuable product. Limited copies mean less competition.
Here is everything that is included…
- Professionally written ebook on the topic of product creation.
- Ready made sales page and download pages.
- Quality ebook cover graphics with the PSD files.
- Amazing set of web site sales page graphics.
- Fantastic marketing video to help sell the ebook.
Now remember with everything that is included you could get this up and running in no time at all. You could have it all set up and ready to sell. Just be sure to read the license to make sure you are using it the right way.
And with the topic of this product you know that it is one that will be in demand. Why not lead the way and show them how to do it right.
Remember there are only 100 copies being made available of the Create Your Own Info Product PLR package. Grab yours now.
Today could be a new beginning for you so wanted to make sure that you get off to a good start. Here is a video by Ed Dale setting you you up for good things to come. Let me know how you are doing in the Thirty Day Challenge.
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